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Custom Events

How to create a custom event

When you install the Analytics Amplifier APP on your HubSpot account we create 10 custom event properties that you can populate with data.

Custom events work best when combined with HubSpot workflows. Workflows will allow you to define your logic as to when these custom events are triggered.

Our APP listens for changes to these properties. When a change is detected it sends the content of the property to us to be used as an event. 

Custom-Events-Property_EditorSetting up a Workflow in HubSpot

You can use a workflow to:

  • Copy a value from another property to one of the custom event properties
  • Set a static value when certain conditions are met

copy a hubspot property via workflow

Analytics Amplifier Custom Event Setup

Now that you have custom events feeding to our APP you can enable processing for these. Under Google Settings simply click "add event" and populate the form with the values you want sent to Google Analytics.

Use the HubSpot value:
When this is ticked we will insert the data coming from HubSpot here for you (note that the "value" field must be numeric).